Forceful Projects
Tell a complex success story, clearly
This customer success story tells how, with a contract, an architecture, and an extremely short schedule, supercomputer company Cray, Inc., collaborated with Synopsys Professional Services to deliver an IP block that stretched the design limits of current technology. My objective: tell a complex story in a clearly understandable way.
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Reach executive decision makers
Reaching “C-level” decision makers is a challenge for many companies selling high-tech products. This brochure addresses the business reasons to buy capital equipment even in challenging economic times. It was designed as a magazine article and published standalone as well as in a high-quality customer magazine.
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Build trust and credibility
Newsletters can build your credibility as a leader and an expert in your field. This newsletter was part of a larger program to increase awareness in the US of a company and product well established in Europe.
Continue ReadingEmails that get read, not trashed
Everyone gets emails that they delete without reading. Though I don’t get anywhere near the 4 million emails a day that Bill Gates is rumored to receive, I trash about a third of the emails in my inbox. How can we keep our messages from this oblivion? Try writing better subject lines. What makes a [...]
Continue ReadingRecommended: Votype for transcription
Never do yourself what someone else can do better and faster. I record all interviews, and I used to transcribe them myself. Not any more. Having them professionally transcribed makes me more productive as a writer. Plus I can offer the transcriptions as an added value to my clients who may want to use them [...]
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Keep in touch with customers
Monthly newsletters keep this client in regular contact with customers. They work because they are: Brief. Articles are no more than 150 words each. The newsletter is never longer than two pages. Timely. Each issue contains time-sensitive material with links for the customer to act on immediately, such as a limited-time discount. Consistent. The format [...]
Continue ReadingHold rap sessions to brief your writer
It can be frustrating working with an outside writer sometimes. The writer doesn’t know you, so you have to spend time telling him (or her) everything from the start about the company, the product, the market, the customers, and so on. Then the writer still doesn’t truly get it. He (or she) comes back with [...]
Continue ReadingWelcome to Forceful Copy
Our goal is to stamp out boring, stuffy, unpersuasive, formulaic writing; one brochure and web site at a time.
That kind of writing is a killer. So are insulting gimmicks and hype. They can drive away the people you want to connect with most. Your company and your customers both deserve better.
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