This non-profit organization, which provides medical care for low-income children, wanted to make a more powerful impact on donors. In this website redesign, wherever possible, we provided snap-shot stories of the children and families helped. The stories show donors that their contributions make a difference. This pro bono project was accomplished through a Taproot Foundation grant.
Welcome to Forceful Copy
Our goal is to stamp out boring, stuffy, unpersuasive, formulaic writing; one brochure and web site at a time.
That kind of writing is a killer. So are insulting gimmicks and hype. They can drive away the people you want to connect with most. Your company and your customers both deserve better.
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