This article highlights the growing adoption of a new technology by profiling how hospitals and cancer clinics worldwide are using it to meet both patient needs and institutional objectives. It is meant to be of interest to both clinicians and administrators.

This article showed that the company is up on an issue that challenges its customers and is doing something meaningful to solve the problem.

Customer magazines give you an opportunity to profile customers and the extraordinary work they do. Customers are pleased to be profiled in this magazine because it has a large circulation among their professional peers.

An article on the value of electronic medical records originally written for a customer magazine found another life in this article adapted for placement in an industry journal. Reusing and repurposing content in multiple ways increases return on investment.

In the debate about US healthcare reform, electronic medical records are touted as a solution to hold down soaring medical costs. This article takes a different angle on the hot topic of electronic medical records.

The client commissioned this article to spotlight the strides in cancer treatment made possible by its advanced technology.