This customer success story tells how, with a contract, an architecture, and an extremely short schedule, supercomputer company Cray, Inc., collaborated with Synopsys Professional Services to deliver an IP block that stretched the design limits of current technology. My objective: tell a complex story in a clearly understandable way.

This two-page, quick-read format packs in a lot of information, hitting the problem, solution, benefits, and results at a glance. This approach works best when you have measurable results and powerful testimonial quotes.

Customer stories have to accomplish many objectives at once.  One objective: an effective customer story conveys a good understanding of the customer’s business challenges, technical challenges, or both. You want readers to think, “they get it.”