Monthly newsletters keep this client in regular contact with customers. They work because they are:

• Brief. Articles are no more than 150 words each. The newsletter is never longer than two pages.
• Timely. Each issue contains time-sensitive material with links for the customer to act on immediately, such as a limited-time discount.
• Consistent. The format is the same for every issue. Consistency reinforces the brand and saves time.

Newsletters can build your credibility as a leader and an expert in your field. This newsletter was part of a larger program to increase awareness in the US of a company and product well established in Europe.