Build trust and credibility
Newsletters can build your credibility as a leader and an expert in your field. This newsletter was part of a larger program to increase awareness in the US of a company and product well established in Europe.
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Meeting the needs of cancer survivors
This article showed that the company is up on an issue that challenges its customers and is doing something meaningful to solve the problem.
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TIBCO Helps Major League Baseball
Customer stories have to accomplish many objectives at once. One objective: an effective customer story conveys a good understanding of the customer’s business challenges, technical challenges, or both. You want readers to think, “they get it.”
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Welcome to Forceful Copy
Our goal is to stamp out boring, stuffy, unpersuasive, formulaic writing; one brochure and web site at a time.
That kind of writing is a killer. So are insulting gimmicks and hype. They can drive away the people you want to connect with most. Your company and your customers both deserve better.
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